Delhi: Patanjali Ayurved Limited has been ranked as India’s most trusted Fast Moving Consumer Goods (FMCG) brand in the TRA’s Brand Trust Report 2018.
Baba Ramdev took to his Twitter handle to make the announcement as he wrote, “Patanjali is India’s number #1 trusted FMCG Brand accordingly to The Brand Trust Report, India Study 2018 #BTR2018 – @TRA_Research.”
The Patanjali Ayurved Limited was established in 2006 by Ramdev, along with Acharya Balkrishna, with the objective of establishing a science of Ayurveda in accordance and coordination with the latest technology and ancient wisdom.
Earlier this year, Yoga guru Baba Ramdev in a massive push for online availability of Patanjali Ayurveda’s products announced partnership with eight e-tailers.
Patanjali Ayurveda had tied-up with Amazon, Flipkart, ShopClues, bigbasket_com, 1mgOfficial, Grofers and NetMeds
These partnerships with etailers will be in addition to its own portal patanjaliayurved.net, where the company is selling its products online.
Some of Patanajali’s products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products.
Earlier, Patanjali had also announced to venturing into solar equipment manufacturing. Besides FMCG (fast-moving consumer goods) segment, Patanjali Ayurved is present in other sectors such as education and healthcare.